Mason shoots, and she scores

Jasmine Mason is constantly working on her craft. Photo courtesy Mason

From videography to photography, Jasmine Mason is making her mark in Tallahassee.

Mason, who owns ItsMasonPhotography, balances being a third-year health leisure and fitness major at Florida A&M University and running the business she started in September 2019.

“I started out doing photography just for a hobby to keep busy and then I fell in love with it,” Mason said.

Mason loves taking pictures because she values how everyone is beautiful in their own way, and being able to see the reactions of her clients when they see their photos after the final edits.

Kayla Bivens, also a FAMU student and a supporter supporter, believes that Mason sets a standard when it comes to her photography business.

“What sets ItsMasonPhotography apart from other photographers is her ability to make clients feel comfortable. She coaches her clients through their nerves and fears so it allows them to be creative, raw, and vulnerable,” Bivens said.

Just like anything else, it takes hard work to make a business succeed — and Mason has encountered challenges.

“The challenges I have faced are learning the editing techniques for after I take the photos and being able to get all the camera equipment that I need. However, even with the challenges, I push forward to get the job done with the expectations I set for myself,” Mason said.

Mason promotes her business through networking with her peers and by social media.

With a lot of photographers at Florida A&M and in Tallahassee, Mason has to be different in order to stand out.

“With my business, I take pictures of babies up to adults. I also shoot music videos for musical artists and put together highlight reels for athletes. I do my best to make sure my clients look and feel their best and are comfortable throughout the entire session,” Mason said.

Jaelyn Jackson, a client of ItsMasonPhotography, was pleased with her photo session with Mason.

“My experience was amazing. She was very patient, understanding, and made me feel comfortable throughout my entire session. I wasn’t rushed with the changes or poses during the shoot. I highly recommend ItsMasonPhotography to my friends and family and will definitely do more shoots in the future,”  Jackson said.

Mason has a true dedication and passion to grow in her craft. With every shoot, she aspires to perfect her techniques.

“ Watching Jas’ business grow into what it is now has been great. She improves with every shoot and video that she does, and is dedicated to providing great quality for her clients. The grinding never stops,” Jackson said.

“Jasmine’s work ethic is impeccable. She cares and always goes the extra mile for her business and clients. With her continuing to better her craft constantly and consistently, I can see her with a diverse roster of clientele with a portfolio that is powerful and ahead of its time,” Bivens said.

Mason wants to grow her clientele and one day be able to take photos and videos for celebrities across the world.

In order to book ItsMasonPhotogroaphy, follow @itsmasonphotography on instagram, or email