Black women entrepreneurs in the spotlight

From left to right, Traci Evans, Renae Bluitt, Teneya Gholston, Ashlee Gomez. Photo by Jayla Swinson


“She Did That” was an event on Tuesday created by Creme of Nature, a natural hair product company, and hosted by members of the sorority Delta Sigma Theta and the fraternity of Omega Psi Phi.

This event highlighted Black women and their entrepreneurship, while giving tips on how to start a business to those interested in becoming an entrepreneur.

The four panelists were Teneya Gholston, Renae Bluitt, Traci Evans and Ashlee W. Gomez.  

After the screening of the documentary “She Did That,” the four panelists talked about their careers and gave the audience some advice on being successful.

Bluitt is the producer of “She Did That,” a documentary that’s out now on Netflix. The documentary highlights the hard work of Black women entrepreneurs. 

“I created ‘She Did That’ as an extension of my blog,” Bluitt said.

She has been writing her blog, tilted “In her shoes,” for the past 11 years.

Ashlee Gomez, founder of Impressions of Beauty, took the time to highlight one thing that stood out to her in the film.

“The thing that resonated with me the most was seeing how many Black female entrepreneurs are actually out there and how quickly the rate of entrepreneurship is growing amongst African American women,” states Gomez said.

 Most of these women grew up with a passion and just went for it as they got older.

 Evans, founder of Meow and Barks Boutique, got her passion for clothes as a girl. Her mother and grandmother were both seamstress.

Gholston, senior director of marketing for Creme of Nature, talked about how important it is to collaborate with Black entrepreneurs. 

“When you look at the film it talks about how important entrepreneurship is to Black women so if Black women are opening up business more than ever before it just simply makes sense for Creme of Nature to support those businesses,” Gholston said.

Businesses owned by Black women have grown 322 percent, she added.

Most women hold back due to feeling like they are not experts. Gholston’s message: Just go for it if there is some sort of passion behind it.

“No one is an expert when they first start off. Everyone of us starts at a place. You become an expert as you gain experience, you just have to start somewhere,” Gomez said.

The event helped most students, who are interested in starting their own business, by gaining some insight and encouragement from the panelists and the documentary.