SBDC to introduce guerilla marketing tips to entreprenuers


Florida A&M’s Small Business Development Center will be presenting tips on guerilla marketing Thursday.

Latanya White, a FAMU aluma and speaker of the workshop, said SBDC targets specific groups of people.

“The target market for the SBDC is anyone who is either aspiring to be a business owner or currently in business,” White said. “That includes students, adults in the community, and just about anyone even from a non-profit or for-profit standpoint.”

White is the owner and CEO of 71 Proof, an adult beverage company that serves several locations in the North Florida and South Georgia areas.

“Guerilla marketing is about going to where your customers are,” White said.

Local Tallahassee event planner and marketer, Cal Hankerman, anticipates attending this workshop.

Hankerman owns his own media firm, hosts a local night show and has been hired to help a few non-profit organizations. He feels this seminar and its instructor can help his efforts.

“I believe attending the guerilla marketing seminar will take my promotional efforts to the next level,” Hankerman said. “I am a product of the SBDC, I’m a fan of Latonya White, and as an entrepreneur and student who is constantly trying to learn and get better, I’m interested in taking another look at Levinson’s approach.”

SBDC Executive Director Keith Bowers, is proud of the impact that the center has made in the lives of Tallahassee business owners.

“I think we have had a successful track record with small business owners,” Bowers said. “Marketing is one of the largest needs for small business.”

The event starts at 5:30 p.m. at the Small Business Development Center, Innovation Park, located on 2035 East Paul Dirac Drive, Morgan Building ‐ Suite 130.