15 seconds of fame

Watch out Vine, Instagram’s latest feature allows users to post more than just photos.

Instagram announced on Thursday that its newest feature is allowing its 130 million iOS and Android users to upload 15-second videos that can be decorated with one of the social media app’s new 13 custom filters.

CEO and co-founder Kevin Systrom announced these changes at a press event, where he described the app’s latest feature as fast, simple and beautiful. Not much has changed about the app, but it now has a video element.

“It’s everything we know and love about Instagram, but it moves,” Systrom said.

The new video feature has gotten a lot of comparison to the app Vine, which allows its users to upload six seconds of video without a filter. Some students already like Instagram’s video feature better than Vine.

“It’s more clear and more convenient since everyone is on Instagram already, and it has more features than Vine,” said Destiny Cruz, a fourth-year pre-physical therapy student from Jacksonville.

Vine, which is owned by Twitter, seems to be upgrading and adding new features itself. Co-founders of the app posted videos on Wednesday indicating new changes are soon to come.

“This is just the beginning,” the Vine team posted on its blog. “Over the next few weeks, we’ll be introducing some exciting new parts of Vine.”

Although Vine will be making adjustments to its app, some students feel that Instagram will be ahead as far as social media goes because of the different elements to the app.

“Pictures and video are like the best of both worlds, so now Instagram has to be back in the lead as far as social media goes,” Jeremy Brooks, a fourth-year business administration student from Washington, D.C., said.

But while some may like the Instagram video feature more, there are still many students who don’t see the point of it, such as Khoury Styles.

“I don’t like it,” said Styles, a fourth-year electrical engineering student from Washington, D.C. “I feel like it’s unnecessary. It will cause Instagram to be flooded with nonsense and rachetness.”