OSA revamps logo, brand


Florida A&M’s Office of Student Activities has launched a branding campaign aimed at reinforcing the department’s focus on serving students when classes are over.
OSA started with the release of a student-designed logo and a facelift for its office, which is across from McGuinn and Diamond halls. 
Administrators hope to “enhance learning outside the classroom” and provide more opportunities for students to socialize. Marvin Green, student activities director, said OSA also hopes students will develop themselves personally and professionally through extracurricular activities. Green said the department is moving toward a more student-centered focus for campus activities.
“It can get very casual in here sometimes,” Green said. “We’re trying to make it more professional. I’m saying to my staff, ‘Hey, we need to live this.’ This isn’t just an upgrade … this is to say who we are.”
In OSA’s revamped office space, a large frame carries the department’s mission statement along with the statements from three national student service organizations: National Association of Student Affairs Professionals, Association of College Unions International and National Association of Student Personnel Administrators. Couches have been rearranged and desks have been added to the office.
Tyesha McCogg, a freshman pre-nursing student from Tampa, Fla., visited OSA this week and said even though the new look didn’t leave an immediate impression, she supported an expanded program for students.
“I think having more activities would be a great thing for FAMU,” McCogg said.

On the doors rests OSA’s new logo, which was designed by School of Journalism & Graphic Communication student Lamont Howard. Inside the “O” is the distinctive clock tower. Above the clock tower in the background is the acronym OSA.
The graphic design student said it was “rewarding” to have the logo be featured as prominently as it has been, and he appreciates the support.
“They said they wanted something with some school spirit and using the letters ‘OSA,’ ” Howard said. “It’s very fulfilling to see your hard work being put to use. It’s humbling.”
Green said OSA plans to use the logo on all promotional material for years to come.
Also, in the large reception area, a miniature of the university’s Eternal Flame sits on a desk as the “I” in the university’s “I Am FAMU” pride statement. Green said the university hopes to restore the sense of pride in those three words.
“I don’t want students to just say it,” Green said. “I want all of us to live this.”