Couture Twist to Rattler Pride

FAMU swag with an Ivy League tag is just what students and alumni will get to experience with the launch of FAMU’s online apparel store On Wednesday, Florida A&M University along with Cintas, a Cincinnati-based corporation, launched FAMU’s new line of apparel called Collegiate Couture.

The fashion show took place on the Set, featuring student models from Epicurean! fashion experience, Images modeling troupe and Faces modeling troupe. As part of the kick-off celebration students were given scratch-off tickets that provided them with discounts on their first purchase. Several local restaurants participated by distributing coupons to students.

Second-year public relations student Rasheeta Turner worked closely with SGA’s Office of Communications to spread word to students about the event.

“I wanted to make this event as big as possible, and used every social media outlet from Facebook to Twitter,” Turner said.

Turner hopes the online store will not only bring in revenue but mainly to see a boost in FAMU spirit. The university will receive 17.5 percent from Cintas for all online sales. Profit from the online sales will be used to support the university.

“This is a great opportunity,” said President James H. Ammons at a press conference that was held immediately following the fashion show in Lee Hall. ” This will allow our rattler community and alumni to purchase FAMU attire with the click of a mouse on their computers.”

Ariel Larmond, a second-year political science student, was a model for the promotion of the event.

“I was honored to be apart of something bigger than myself and the launch of a line of apparel that not only appeals to me, but to my aunt as well, who is a FAMU alumna,” Larmond said.

For More information you may contact Stephanie Lambert, at the Office of Comunications at (850) 599-3413 or visit