HBCU line

Today, Tradition will be previewing its future Florida A&M University clothing line on “The Set.”  These clothes are marketed toward men and women college students, and there will also be free giveaways.

Tradition, based in Atlanta, is a joint venture between New Era Cap Co. and the College Licensing Company that offers everything from caps to wool jackets.

This clothing initiative is part of “The Yard” campaign, catered toward historically black colleges and universities.  “The Yard” is  looking to further the appreciation of “tradition, culture, and aspirations of Historically Black Colleges and Universities,” according to a press release.

“We’re excited to have teamed up with New Era to develop a more fashion forward collegiate collection,” said Gerard Murray, a spokesperson for Tradition. 

“New Era has truly bridged the gap between licensed headwear and fashion headwear for quite sometime, and we hope to add to that success with Tradition.

We hope aligning ourselves with the great legacy and pride of the HBCU students and alumni will speak volumes to our commitment to build on their future.”

Schools participating in “The Yard” program includes: Alabama A & M University, Alabama State University, Alcorn State University, University of Arkansas-Pine Bluff, Bethune-Cookman University, Coppin State University, Delaware State University, FAMU, Grambling State University, and Hampton University, among several others.