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Florida A&M University Textbooks > Marketing Plan Handbook

Marketing Plan Handbook 5th edition

ISBN:0133078353

ISBN13:9780133078350

Publisher:Pearson

Authors:Marian Burk Wood, Marian Bu Wood

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Marketing Plan Handbook Description

Marketing Plan Handbook 5 Edition Directed primarily toward undergraduate Marketing college/university majors, this text also provides practical content to current and aspiring industry professionals. The Marketing Plan Handbook is the only planning handbook to guide readers, step-by-step, through the complete development of a realistic, customized marketing plan.

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