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Principles of Supply Chain Management: A Balanced Approach (with Premium Web Site Printed Access Card)

Author Information

Joel D. Wisner, Keah-Choon Tan, G. Keong Leong

Product Details

ISBN: 9780538475488

Publish Date: 02/16/2011

Publisher: Cengage Learning

Number of pages: 592

Description

Develop a solid understanding of purchasing, operations, logistics, and integration with the strong supply chain management focus found in Wisner/Tan/Leong's PRINCIPLES OF SUPPLY CHAIN MANAGEMENT: A BALANCED APPROACH, 3E. This unique edition presents extensive content not covered in other books. An expansive approach guides readers through the management stages of each supply chain activity while addressing real-world concerns related to the global supply chain. Readers follow the natural flow through the supply chain with one of the most balanced supply chain management approaches available. Well-organized chapters and numerous new cases demonstrate practical applications of supply chain management in today's workplace, while intriguing profiles build on topics and ensure that readers cover today's most important contemporary supply issues in depth.

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