Photo Courtesy: Garrhet Sampson with Unsplash
Entrepreneurship has long evolved from the traditional view of the term. This generation of innovators is taking their ideas headfirst and starting their own businesses.
What once was considered to be a risky career move can now be something done by anyone dedicated enough.
Simone Johnson, a third-year criminal justice student at Florida A&M University and owner of DessertsbyMonie, talks about the tasty background behind her business.
“I started my business when the pandemic surfaced, so at the time, I knew I wanted to start a business,” Johnson said. “The idea of making desserts came to me, and I knew that I could get creative with making desserts in mason jars, so that’s why I specialize in desert jars. I’ve had a passion for it since then.”
This showcases one of the core reasons more people in the modern-day pursue entrepreneurship. It is a way to achieve creative satisfaction and pursue personal passions.
Pursuing this career choice puts yourself at the forefront; what you want is what matters. Entrepreneurship now holds more weight than just owning a business in the modern era. It has now grown into individuals creating and owning their own brands. They can bring new ideas to the table or make their own.
Marley Burrows, a second-year computer science student, and owner of MarleyMadeIt, expounds on her interpretation of entrepreneurship.
“Entrepreneurship to me means getting to the bag by any means necessary and finding creative ways to market yourself and brand,” Burrows said. “In today’s market, everyone’s doing the same thing. You’d have no choice but to find ways to stand out and be different.”
This statement ties directly back to the individualistic nature of entrepreneurship, which with the newer generations is more desirable than the standard 9-5 taken on by generations prior.
Daniel Johnson, a first-year business administration student and owner of Intricate Apparel, provided insight into what entrepreneurship in 2022 looks like from his own experience.
“I feel as though in 2022, there is more opportunity and an abundance of resources for people to become entrepreneurs no matter where you’re from,” Johnson said. “It’s all about using the talent, hard work, dedication, and two hands God gave us.”
This, among the other sentiments mentioned, echoes the current entrepreneurship landscape.
Najm Mohamed, Digital Marketing Intern of Duke’s Center for International Development, pulls the best definition of current day entrepreneurs.
“Entrepreneurs are a special kind of people. They are always working to discover new ideas and improve existing ones,” Mohamed said.
This line of business is creating new lanes, sometimes in areas without a route already there for them. This, coupled with the want for creative expression and freedom in their work, showcases modern day entrepreneurship.
In due time, especially with the onslaught of new entrepreneurs every year, this view of entrepreneurship will continue to grow and expand even further than it currently is.