Netflix is ‘pushing P’ – again

Image courtesy: Briana Michel

The gig is up! Netflix knows we’ve been sharing our passwords.

The award-winning streaming service recently announced its plan to begin clamping down on password sharing among its nearly 222-million subscribers.

According to a statement, the company says there’s been some confusion regarding how their hugely popular platform can be experienced. Password sharing is impacting their ability to “invest in great new TV and films for our members.”

If you ask me, that’s a white-collar way of saying, “Y’all are messing with our money.”

The streaming service says it aims to launch and test two new features in Chile, Costa Rica and Peru, within the next few weeks.

One new feature will allow standard and premium plan members to add up to two sub accounts. Each account will have their own profile, login information and personalized recommendations. This feature will cost U.S. users an additional $2.99 per month.

The second feature allows basic, standard and premium members to either transfer profile information to a new account or extra member sub account. Fret not, Netflix says these users can keep their My List, viewing history and personalized recommendations.

I can’t say I’m surprised by the latest Netflix price hike. Tensions between Ukraine and Russia in the East have caused gas prices to reach new heights. Groceries are more expensive; rising due to inflation and the impacts of the pandemic.

Raise your hand if you’re on your parent’s insurance plan. Now– keep your hand up if you’re on your parent’s Netflix account.

With my hand still up, I can assure you there’s no shame in my game. These essential expenses (yes, I said Netflix is essential) are more cost-efficient when shared. Most of Twitter agrees with me.

Photo courtesy: Twitter user @CooperChurch14

Twitter user, @CooperChurch14, says “@netflix I saw that pilot program you’re launching. How do you expect families to handle password sharing in the case of divorcees, their children, or college students away from home? We already pay a lot for it, now you’re just milking us for every dollar spent.”

Data prepared by Morning Consult Brand Intelligence show the average Netflix user is a millennial earning less than $50,000 a year.

As a college student and mother to a 10-month-old, my wallet can’t seem to catch a break from the increased prices of nearly everything.

From formula and diapers to textbooks and supplies, everyone is definitely “pushing P.”

In this case, “P” stands for “prices”.

At this point, I’m almost positive that my debit card and I are neck-deep in a game of hide-and-go-seek. Let’s just say, my card is losing miserably.

Experts believe this new experiment aimed to show and prove to investors that Netflix’s users and revenue are on an upward slope. With unhappy subscribers on an upward slope, the latest stock market data reports that Netflix’s stock value has gone down 1.15%. Experts say based on how users react to this recent price hike, other streaming platforms for Hulu and Disney+ could soon follow suit.

Increasing pricing seems to be the latest trend. And like food and gas, unfortunately, Netflix is a necessity of mine.

As much as I’d love to say I’ll be canceling my subscription– my heart, loyalty and mom’s debit card information belongs to Netflix.