Is TikTok influencing fashion?

Photo courtesy @washingtonave on Instagram

It’s common knowledge that fashion definitely repeats itself. Everywhere you look, you can find someone rocking a scrunchie from the ‘80s or some low-rise jeans.

Think about the time you first saw someone rocking low-rise jeans with a bralette or baggy overalls with a crew neck underneath. Was it while you were dancing and singing to a timeless R&B track? There’s one internet trend going around where creators are showing off their love for the recycled old-school aesthetic.

There’s no official name to the trend, but all of the creators are using the sound of Eazy-E’s song, “No More Questions.” As soon as the bass drops and Eazy-E comes in, the artists are ruthless in profiling their favorite old-school looks.

A TikTok user joined in on this trend and gained over 150,000 views.

“Honestly when I posted it on TikTok, a friend of mine told me to post the reel on Instagram. I wasn’t too confident about it but when I posted it I was like ‘maybe this is it’ – and it was it!” says Deja Janai, model and viral TikToker.

After sharing a behind-the-scenes video from one of her shoots, it quickly went viral.

Janai embodies the look that our beloved Hilary Banks delivered ever-so tastefully in the ‘90s sitcom “The Fresh Prince of Bel-Air;” from the color block cardigan and skirt matching set, to the chunky bold striped set. The video will launch you back to the days where “fetch” was coined for a fresh or cool entity.

There’s a theory that every 20-30 years, fashion repeats itself. This is due to what podcaster Robert Metzger calls the “nostalgia pendulum.” He believes that the mind associates materialistic items to memories and the regions of your brain associated with those memories often use that nostalgia to boost your mood.

Perhaps, this could explain why we cling to these fashion trends – because of the positive triggers they cause.

Fashion icons like the ladies of TLC, Destiny’s Child and Mariah Carey made a staple in history, transforming the perspective of how a woman ought to dress in that time to the bright, bold and striking looks that we can’t seem to steer from today.

“I feel like the 2000s and ‘90s were iconic,” Janai said. “Is fashion repeating itself? Oh definitely. High-waisted jeans are back, low-rise jeans are coming back. That’s where we get most of our inspiration – from back in the day.”

As long as we have those memories, and the internet as an avenue of creative expression, the vintage style is here to stay.