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HBCUs play a major role in the culture of both R&B and hip-hop. For years artists have performed at schools across the nation building their audiences and following by using HBCUs’ platform.
When artists have albums releasing you often see them promoting their CDs by doing shows, interviews and sometimes-random pop-ups at schools. Last week rapper NBA YoungBoy made a surprise appearance at FAMU Village residence hall.
As NBA causally walked on campus and was recognized by students through word of mouth and Twitter, masses of students flooded the streets to greet the 19-year-old Baton Rouge rapper.
Youngboy’s album “AI Youngboy 2” dropped just one hour after he arrived on campus. His presence sent the dorm into a frenzy. Everyone gathered around the rapper reciting his lyrics, chanting, “We’re going to bump your music all night.”
It’s no mystery that NBA did this as publicity for his album, benefitting from the tons of students’ streams and tweets, which resulted in him trending on Twitter.
NBA is one of many artists who have been on FAMU grounds with an album out; other rappers such as Lil Baby and Dababy, who both have records out which they performed during Homecoming this year. Lil babys’ joint album, “Control The Streets Volume 2” and Dababys’ “Kirk.”
Erin Coleman, a FAMU student, said: “Artists are always coming here to promote their music – we’re a part of music culture.”
Another notable artist, Kanye West, attended Howard’s Homecoming where he hosted his famous “Sunday Service.” He too has a set for debut Oct. 25t titled “Jesus is King.”
Students have an impact on the careers of artists in many aspects of music and business. Meg the Stallion, also known as the Hot Girl leader, was brought to Bajas in Tallahassee by her fans, who call themselves “Hotties.” It is a hefty fee to book The Stallion, but her Hotties insisted that promoters book her to celebrate their “Hot Girl Summer.”
Environmental science major Jordan Roberts said, “I really enjoyed the experience the Hotties were glad she came down, and Meg said she loved FAMU and would try her best to come back.”
Many entertainers will continue to come to FAMU and other HBCUs for promotion, performances and just to have fun. When it comes to HBCUs’ influence in music, culture and fashion, just ask yourself why artists are always promoting at HBCUs and how it has helped them grow.