Impressions of Beauty, Beauty Rush College Tour made its first stop at Florida A&M University on Thursday.
It was a night of beauty education, hands-on activities and more geared toward students at historically black colleges and universities.
Ashlee Gomez, a graduate of the School of Business & Industry at FAMU, founded Impressions of Beauty in 2013.
Gomez hosted the event, beginning the night with dances that most Rattlers learn during orientation.
Caitlyn Davis, a recent graduate of FAMU and beauty influencer, held a forum discussing her natural hair journey and how she became an influencer while being on campus.
“A photo of mine went viral my sophomore year and that is when my journey began. I started making natural hair videos on Instagram and my page grew from there. Once I became consistent and had quality videos, brands started reaching out to collaborate on projects,” said Davis.
A representative from Aunt Jackie’s gave a live demo on how to take care of your hair when you are short on time and only have a few products. Aunt Jackie’s also gave away a scholarship; students had the opportunity to create a video at the event, explaining why they were deserving of the scholarship.
FAMU students had the opportunity to volunteer during the event. There was a booth that allowed students to learn about the programs that IOB offers throughout the school year.
Taelor Florence, a junior business administration major, has been working with IOB since June 2018 and worked as a brand strategist Intern this past summer.
“IOB offers a variety of things to students. Programs such as the Beauty Rush College Tour gives them access to scholarships and also free hair products that may not be accessible to students at the moment. IOB has several programs that truly help the young, diverse woman grow; such as internships, influencer programs and volunteering positions,” Florence said.
The Beauty Rush tour was sponsored by predominantly black consumer products such as, Crème of Nature with Argan Oil from Morocco, Aunt Jackie’s Curls & Coils, African Pride, Lottabody and Milani.
“The beauty rush event was new and very exciting for me. It was my first time going to an event that informed black women on hair care. It was a very informative and fun experience,” said Kiera Walker, a junior health science major.
The Beauty Rush Tour will be heading to Alabama A&M and North Carolina A&T State University next.