Russell Simmons joined the Tallahassee community at Macy’s to celebrate the launching of Argyleculture’s fall 2012 menswear collection.
Representatives from Faces, Images and Epicurean modeling troupes participated in the runway segment of the event when the Argyleculture line was unveiled to the public.
“I specifically wanted to come to Tallahassee to learn the feel of the college students and see how they reacted to the clothes,” Simmons said. “Argyleculture speaks the language of the urban culture. It allows for the freedom of individual expression while still giving an edge, personality and flavor.”
The style of the clothes is geared toward being unique by intertwining the ruggedness of the streets and the classiness of the golf course. Simmons said the marriage of styles provides for a universal appeal and offers an opportunity to be presented in a fashionable manner.
“A lot of urban graduates need a voice,” Simmons said. “It is likely that this brand may even change the perception of the African-American male because the style of clothing is less of a threat. How threatening can I be wearing a bowtie and skinny jeans?”
Although the market is relatively small in comparison to cities such as New York, Los Angeles, and Miami, Tallahassee is a prime location to reach out and speak directly to the target demographic.
“I think the clothes are fresh,” said Renee “TT” Williams, a publicist and event consultant. “The material is excellent, the texture is amazing and the price is affordable.”
The event was centered on fashion, but there was also a panel discussion. Various Florida A&M representatives spoke on topics that ranged from politics to the legacy and culture of FAMU. One of the main points provided by the panelists was the emphasis on leaving a legacy as an individual and staying positive throughout adversity.
“We have to stand united,” said Steve Pargett, a FAMU alumnus. “Generations before really believed in FAMU. They really believed in us.”
The diverse cultural background each panelist represented allowed for an elaborate discussion on the experience that molded the individuals into who they are today.