Representatives of Florida Blue and city officials Tuesday symbolically opened a state-of-the-art healthcare market in Tallahassee.
The complex is described as a brand new concept and a place that can actively meet each patient’s healthcare needs. With the motto, “Choose Well, Spend Well and Love Well,” Florida Blue Cross Blue Shield assists about 7 million people annually. And that’s just within the state of Florida.
Nationwide, the Blue Cross Association dates back to 1929. The company merged with the Blue Shield Association in 1982.
CEO and Chairman of the Blue Cross Blue Shield Association Patrick Geraghty said he was “passionate about healthcare.” “Florida is a large healthcare marketplace,” Geraghty said. “We plan to add vitality and jobs to this market. We will continue to open stores throughout this state.”
He describes the new Florida Blue Retail Center as “cutting edge.”
The event was filled with congratulations and encouraging words from local leaders. Over two dozen people traveled from other markets to celebrate the opening of the eighth Florida location. Guests are able to participate in personal health assessments and a variety of wellness programs.
Just as students are advised through their college matriculation, members of Florida Blue are able to receive a personal health assistant as a wellness mentor.
Local officials say the Blue Cross Blue Shield Association is joining a very vibrant healthcare community. Nearly 20,000 people are employed within the local healthcare system.
Tallahassee Mayor John Marks and Mayor Pro Tem Andrew Gillum also spoke at the event. Two ambassadors from the Greater Tallahassee Chamber of Commerce showed their appreciation by presenting a framed certificate.
“It’s good to see healthcare become more personal,” said Gillum, “We are very excited to have Blue Florida as an addition to the Tallahassee community.”
The healthcare center incorporates a wide and open floor plan equipped with guest friendly amenities.
“There was a man in a wheelchair that here earlier and complimented us on having a flat exterior, automatic doors, and a front counter that is accessible,” said Geraghty. “It’s the small things that our members truly appreciate.”
The grand opening for the facility is Saturday at 10 a.m.