L’Oreal, the French cosmetic company, has pushed its slogan “Because you’re worth it” since 2004. Some ladies won’t step out in the public eye without the help of best friend, L’Oreal.
But, to most women, the tedious work it takes to powder the face, emphasize cheek bones, and elongate lashes are worth the time and money needed to stay looking pretty. But the potential long-term damage of using heavy makeup outweighs the short-term benefits.
Don’t be fooled by the maximum volume mascara and the super stay formula promising to keep you radiant. The widely used chemical, Paraben, is an artificial preservative found in most cosmetics.
According to the U.S. Food and Drug Administration, a study published in 2004 by the Journal of Applied Toxicology proved that Paraben was found in breast cancer tumors, although Paraben is said to be safe when used in products at levels less than 25 percent.
This is not to say that there is a direct link between cancer and makeup but that chemicals prevalent in most cosmetics might be harmful.
What is even scarier is that, according to the F.D.A., cosmetic manufacturers can use any ingredient in their products as long as the ingredients are not poisonous.
For example, if manufacturers thought skid ink would give eyelashes more volume then they would probably use it.
Ladies, if you want to keep yourself looking up to par at all times, focus on healthy skin. Finding a good facial wash, moisturizer and letting your face breathe freely is always a better alternative rather than polluting your face with toxins masked as the solution to looking your best.
Instead of hiding behind coats of makeup, more closely resembling a character from “The Mask” than an actual human being, celebrate your natural beauty and flaunt what you’re born with, not what you bought on the clearance rack at Walgreen’s.