Tallahassee has been expanding local businesses that bring glitz and glamour to the young, fashion forward women of the community. One of the city’s new businesses, GLAM Gyrlz, launched Tuesday.
“When I first started GLAM Gyrlz, it was as a nationwide blog offering fashion and beauty tips to women all over the United States. After a while I noticed that my most popular posts were those in which I documented a shopping trip around Tallahassee,” said Mahogany Butler, founder of GLAM Gyrlz. “Unfortunately, many of our readers could not take advantage of the deals I would find locally, so the idea to build local chapters was born.”
GLAM Gyrlz is a social networking site where women around Tallahassee can connect through their passion for fashion. With a membership, there is a discount card that will grant exclusive deals and promotions at different local fashion and beauty businesses.
Nyla Manning, a 26-year-old graduate of Taylor Tech Institute from Defuniak Springs, Fla., said she found out about the business through a friend and decided to get a membership.
“I love to shop and I love a great deal. The rewards of participating with GLAM Gyrlz provide an incentive to both shop and save,” said Manning. “You usually hear about discount cards to restaurants and miscellaneous shops. Now we finally have something dedicated to fashionistas.”
“GLAM Gyrlz appeals to fashionistas on a budget that are fashion enthusiasts, shoe lovers and cosmetic junkies. Our biggest following seems to be teenagers and college students in the Tallahassee area,” said Butler.
GLAM Gyrlz has partnered with ten different businesses that the members can receive discounts from. Some of these businesses are Shoe Lounge in the Governor’s Square Mall, Fashion House Boutique and Dons-N-Divas Couture.
“Our business merchants understand the value of being a part of a network that basically puts them right in front of their target market. Many businesses in Tallahassee lack an online presence; GLAM Gyrlz gives them this and so much more,” Butler said.
Nakia Williams, co-owner of Shoe Lounge, said that GLAM Gyrlz will help her company increase customer traffic. With the GLAM Gyrlz discount card, members can receive 15 percent off any purchase at Shoe Lounge.
“Ms. Butler is constantly on the social media sites promoting her company and ours as well,” said Williams.
Butler said she has plans on taking her company to bigger cities, but the best place to start is her hometown, Tallahassee.
“I have many friends on Facebook that I have never met before but they will send me messages asking for help with finding the perfect shoes for a dress or for a cool eye shadow look for their night out on the town,” Butler said. “That is what I want to offer to our members.”