Album sales drop during recession

After three back-to-back albums, DJ Khaled released his fourth, Victory. The album was released March 2 through E1 Music and Khaled’s own imprint, We The Best Music Group.
Like his first three efforts, the Miami-based DJ’s album is filled with artists collaborations fans would adore. From Diddy to Miami’s up and coming rapper Ice Berg, Khaled has a heap of artists that gravitate to all hip-hop fans.

The first single, Fed Up, was released on October 28, 2009. The song has guest appearances from Usher, Drake, Lil’ Wayne, Rick Ross and Young Jeezy. Even though the track is all-star packed, it still did not reach the same heights as his previous first singles.

In February 2010, he followed this single with two more, both being released on the same day. The two new singles were All I Do Is Win and Put Your Hands Up. Both songs were similar but unique. While each one sends the message of triumph and feature Rick Ross, All I Do Is Win, has more of a party feel to its melodic beat, while Put Your Hands Up is more of a rush-hour-traffic-jam-mix song.

Most of the albums production came from Schife and The Runners. Victory also features various styles of music. With the track Killing Me, Khaled went for an island vibe, collaborating with Buju Banton, Busta Rhymes and Bounty Killer. He also continued his tradition with his album by putting an all-star collaboration of guest appearances in on track, On My Way, where each emcee hails from Florida or is signed to his label.

DJ Khaled debuted on the Billboard Hot 100 at #14, the R&B/hip hop chart at #5 and The Top Rap Chart at #2 behind Lil’ Wayne’s Rebirth, selling 28,000 copies.
This is Khaled’s lowest charting album since his debut. DJ Khaled’s Victory moved down 50 spots in its second week and the release remains short of 40,000 units sold in two weeks.