The Russell Simmons Phat Farm tour bus pulled up to the set around 12:45 p.m. Tuesday drawing stares and whispers about who was on it.
The initial thought among many students was that Simmons, founder of Def Jam records and the Phat Farm clothing label, was on the bus; however, they soon discovered that Endustry Power Players, a local student organization, organized the pit stop at the University as a part of Phat Farm street team’s promotional tour.
Although Simmons was absent from the Phat Farm bus, it still drew attention.
According to the product seating manager, “C- Note,” the tour aims to promote Phat Farm’s new sneakers and slides as well as Kimora Lee Simmons’ new fragrance “Goddess.”
Deidra Calvert, an independently contracted promoter for the Phat Farm and Baby Phat tour, said they will travel up the East coast to gather opinions from students about Def Jam, Baby Phat and Phat Farm.
At each stop the tour will be giving away samples of the new fragrance, playing cards, lanyards and slides. Also present on the tour was Kiana Harris, a model for Baby Phat.
“Baby Phat is hot. It’s for the hot, hip crowd, the new generation crowd,” she said.
Prior to arriving at the University, the tour stopped in Miami for MTV’s “Video Music Awards” and in Bethune-Cookman College in Daytona Beach. The tour, which headed to the Atlanta University Center after a pit stop at Florida State University, will eventually end in Washington, D.C.
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