A traveling showcase of music, fun and games will land on the campus of Florida A&M University when the VIBE Ride College Tour rolls into town.
The VIBE Ride College Tour will be on campus Monday, April 8 and will last from noon until 5 p.m.
The tour, co-sponsored by 1 800 CALL ATT and African Pride, will travel to 16 different Historically Black Colleges and Universities during the month of April.
Launched in 1994, the VIBE Ride College Tour has toured both black and mainstream colleges reaching hundreds and thousands of multi-cultural urban music lovers.
The tour is a fully integrated traveling music and culture experience.The purpose of the interactive mobile marketing extravaganza is to bring the magazine to life on college campuses.
“College students are more media savvy and receive advertising messages from more mediums than in years past,” said Kim Ford, brand manager for VIBE magazine.
“With the VIBE Ride College Tour, we are able to extend the VIBE brand beyond the college bookstores and local newsstands and bring it to life for our college aged readers,” Ford said.
UniWorld Group Inc., one of the largest multi-cultural communications companies in the United States helped secure AT&T as a sponsor for the event.
“VIBE magazine is the leading authority on urban culture. By aligning the 1 800 CALL ATT brand with VIBE the brand is positioned as a voice that speaks the right language to our audience,” said David Watkins, managing director of UniWorld Group Inc.
Several tents will be set up for giveaways and promotional contests. African Pride will be on hand to give away t-shirts, water bottles and hair products.
Some events planned include a step show competition, a 3-point basketball shoot-out and a radio station DJ battle.
Several musical acts will also be on hand to showcase their talents.
Recording artists Cee-lo, Cherokee, Toya, Nockturnal, Corey, Remy, Rob Jackson, Midwikit, KeKe Wyatt, Pam & Dodi, Nine 20, Yasmeen, Pretty Willie and LoveHer are scheduled to perform throughout the tour, however, the artists set to appear on stage at FAMU have not yet been confirmed.
“I have high expectations and I’m looking forward to going to the event,” said Doris King, 24, a senior psychology student from Lake Alfred.
“When I think of VIBE I think of something that is on the cutting edge.” King said.